Marketing Strategy
Chapter 2 Strategic Planning for Competitive Advantage 2014
Chapter 15 The marketing process and marketing strategy.
Plan de mk
2011.2.02 Marketing
Strategic Planning
1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage 2010-2011.
Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage.
Lamb, Hair, McDaniel Chapter 2 Strategic Planning for Competitive Advantage 2014-2015 1© Cengage Learning 2015. All Rights Reserved.
1Chapter 2 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Strategic Planning for Competitive Advantage Prepared by Deborah Baker.
Strategic Planning: Developing and Implementing a Marketing Plan
ch02
