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Sampling. Terms Sample Sample Population Population Population element Population element Census Census.
Sampling and Sample Size Determination. Terms Sample Sample Population Population Population element Population element Census Census.
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1. Population or Universe is any complete group of people, companies, hospitals, stores, college students or like that who share some set of characteristics.
Slide 12-1 © 1999 South-Western Publishing McDaniel Gates Contemporary Marketing Research, 4e Basic Sampling Issues Carl McDaniel, Jr. Roger Gates Slides.
