Saras Dairy Products
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
Designing Marketing Programmes to Build Brand Equity I Product Pricing and Channel Strategies
5.1 CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
5.1 DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY.
