Marketing
Kotler 01 Basic
Managing Profitable Customer Relationships
Anchoring and Adjustment in Behavioral Economics
Reading Predictably Irrational – Chapter 1 The Truth about Relativity – Chapter 2 The Fallacy of Supply and Demand Nudge, Rules of Thumb in Chapter 1.
Marketing management 01
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Introduction to Marketing. Discuss what is marketing and core concepts of marketing and review some possible definitions See the evolution of marketing.
Marketing: Managing Profitable Customer Relationships Chapter 1.
MARKETING MANAGEMENT 14 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.
Marketing Chapter 1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall and Customer Value Marketing: Managing Profitable Customer Relationships.
