Marketing Research in Sales Promotion Wenmei Dong Turgut Feyiz Jin Li Pierre Noizet Richard Yang.
McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 13 Smart Pricing.
Chapter 13 Pricing concepts. Learning objectives 1Discuss the importance of pricing decisions to the economy and to the individual organisation 2List.
Case Medical Products for Instrument Processing Presentation for____________.
John Lowe Associate Chief Consultant PBM Why Are We Here?
PRICING Key Concepts. The Importance of Price Price allocates resources in a free-market economy To the consumer... Price is the COST of something To.
Instruments of marketing communications: EVENT MARKETING.
Just-in-Time and Lean Operations. Producing only what is needed, when it is needed (not early, not late; not less, not more) Achieving high volume production.
Retail Presented by Will Chritton. What is retail? Retail is defined as the sale of goods or merchandise from a fixed location such as a store or a kiosk.
14-1JIT and Lean Operations CHAPTER 14 JIT and Lean Operations McGraw-Hill/Irwin Operations Management, Eighth Edition, by William J. Stevenson Copyright.
CHAPTER 15 JIT and Lean Operations McGraw-Hill/Irwin Operations Management, Eighth Edition, by William J. Stevenson Copyright © 2005 by The McGraw-Hill.
1 Chapter 16 Just-In-Time Systems. 2 JIT/Lean Production Just-in-time: Repetitive production system in which processing and movement of materials and.