E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic E-Marketing © Prentice Hall 2003.
chapter2F.ppt
©2006 Prentice Hall ELC 310 DAY 2. ©2006 Prentice Hall Agenda Questions? Begin discussion on Strategic eMarketing Assignment 1 Posted due September 18.