WU-Wien, SS 20031 1. Introduction What is (e-)MarketingWhat is (e-)Marketing What is eBusiness?What is eBusiness? Product taxonomyProduct taxonomy eBusiness.
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The E-Marketing Plan. Creating an E-Marketing Plan Why would a company pay so much to design and build its Internet presence ? – To protect the corporate.
Marketing on the Internet E-Marketing (2 nd Edition) Judy Strauss & Raymond Frost Chapter 1 © Prentice Hall 2001.
3 Marketing on the Internet Chapter 1 4 Chapter 1: Introduction to E-Marketing.
