The influence of the Internet on Pricing and Distribution MARK 430.
Interactive Marketing week 8 Ethan Chazin
Harness the power of viral marketing in hotel industry: a network discount strategy
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Dynamic Pricing
Chapter 11 Objectives After reading Chapter 11, you will be able to: Identify the main fixed and dynamic pricing strategies used for selling online.
©2006 Prentice Hall11-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 11: Price.
Price: The Online Value E-M ARKETING /7E C HAPTER 10.
Chapter 11 Objectives
E-Marketing 5/E Judy Strauss and Raymond Frost