Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 3 Market Segmentation, Targeting, and Positioning.
Market Segmentation, Targeting, and Positioning LECTURE 4 Ing. Martin Krištof spring 2005.
Part 6) Market Segmentation, Targeting and Positioning.
Chapter 7 Segmenting and Targeting Markets
