1 Marketing Communications An Introduction. 2 Marketing Communications Defined The coordination and integration of all promotion tools and sources within.
13-1 Public Relations, Regulations and Sponsorship Programs 13 Public relations –Role of public relations –Social responsibility Regulating marketing communication.
2-1 Chapter Overview Managing a corporation’s image. Managing brands. Issues associated with developing and promoting brand names and logos Importance.
© 2007 by Prentice Hall 12-1 E-Bay What has made e-Bay successful? Have you purchased or sold anything on e-Bay? Should companies like e-Bay and VISA become.
