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10-1 MARKETING MANAGEMENT Managing Personal Communication.
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Marketing Management, 13 th ed 19.
MARKETING PLAN: How to Gauge Marketing Performance 19-1.
19 Managing Personal Communications 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 19-2 What is Direct Marketing? Direct marketing.
