Advertising Budgeting Professor Close Sources: Cravens and Percy(1998); Murphy, Cunningham and de Lewis (2011)
CRAVENS PIERCY PIERCY 8/e McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. M-CUBE Communication.
Promotion, Advertising, and Sales Promotion Strategies Pertemuan 21 Buku 1 Hal: 372-393 Matakuliah: J0504 - Strategi Pemasaran Tahun: 2009.