Marketing concepts
Kotler01 Media
Kotler 01
Kotler Mm 14e 01 Ippt
marketing ch 1.ppt
Management
1 Defining Marketing for the 21 st Century 1. Chapter Questions Why is marketing important? What is the scope of marketing? What are some fundamental.
Sultan Ahmed Associate Professor. Lecture objectives You would be able to answer the followings after reading the chapter: 1. Definitions: Market, marketing,
What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for.
Lecture-1
Basic Marketing
Understanding Marketing Management. Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating,
