IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling.
Chapter 1 Integrated Marketing Communications. Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize.
Integrated Marketing Communications Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 17 Part Five Promotion.
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18 Integrated Marketing Communications. Copyright © Houghton Mifflin Company. All rights reserved.18 | 2 Agenda The Nature of Integrated Marketing Communications.
