Consumer Behavior
Changing consumer relationships with brands
Follower in Kunden verwandeln
Social Media Lecture Summer 2011
Brand creation offensive & defensive competitive advantage
brandcreationoffensivedefensivecompetitiveadvantage-131012185548-phpapp01.pptx
Creating Brands For Competitive Advantage - PIPE INNOVATION CAMP – - May 9, 2003 – Raimonds Bricis.
Testing a Model of Customer-based Brand Equity in the Vietnamese Banking Servic
