Chap 008
1 Diversification and Corporate Strategy Corporate Level Strategy – the strategy for a company and all of its business units as a whole Diversification.
Section 5 Corporate Level Strategy: Creating Value through Diversification.
1-1 CHAPTER 9 Strategies for Multibusiness Corporations McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.