Lesson 4. Aim Understand the tools used to develop a strategic marketing strategy.
Competitive Advantage Chapter 7 & 8 (Part One). Learning Outcomes Review of Porter’s 5 Forces Model and it’s link to Porter’s generic strategy Describe.
Tutorial 5 Five forces and PEST analysis Q1 What is the main purpose of Five-Forces Analysis?
The five forces are environmental forces that impact on a company’s ability to compete in a given market. The purpose of five-forces analysis is to diagnose.
