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1 Seminar 228.443: Advertising Dr. Teri Shaffer 2 IMC Campaign Outline Introduction Situation analysis SWOT analysis Key strategy decisions The creative.

1 Seminar 228.443: Advertising Dr. Teri Shaffer 2 IMC Campaign Outline Introduction Situation analysis SWOT analysis Key strategy decisions The creative.

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Seminar 228.443: Advertising

Seminar 228.443: Advertising

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