PSYCHOLOGY AND CONSUMERISM 2
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BM Lecture 3 (Module E)
Blackwell Ch01
Economics ch 4
Blackwell_Ch01.ppt
Product Life Cycle (PLC) Strategies
Endogenous Product Cycles Gene M. Grossman and Elhanan Helpman Economic Journal 101 (September 1991): 1214-1229.
Chapter 17 Marketing Channels for Services. The Importance of Services 17 Objective 1: The services sector of the economy is more than twice the size.
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Chapter 6 Strict Liability and Product Liability.
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