A brand is a business persons best friend. This presentation was authored by Richard Huntington. In accordance with the Creative Commons Licence for adliterate.
CITY BRANDING Prof. Dr.İzzet Bozkurt. Content of the Presentation What is brand? How does a brand accour? Creation and management of the national brand.
Attitude a lasting, general evaluation of people, objects, advertisements, or issues.
Neuromarketing: how to understand consumer’s mind.
Positioning Hi Quality Dominos Slow Fast Low Quality Pizza Hut Papa John Caesars Select Target &Position.
Buyer Behaviour Analysis Introduction Consumer Decision Making Internal Variables affecting Consumer Decision making: Perception Learning & Memory Motivation.
