research on consumer perception towards mobile marketing.
5 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part Three Markets and Consumer Behavior.
Ibahrine Chapter 5 Culture Consumer Behavior
Part Four Target Markets and Customer Behavior 9 Consumer Buying Behavior.
Consumers’ Product Knowledge and Involvement Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 4.
Chapter five Communication and Consumer Behavior McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc.
