Marketing research on detergent powder
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 16 Sales Promotion: Intensifying Consideration Key Points:
Chapter 18 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling © iStockphoto.com/Terry.
Session 12 supporting
What is International Integrated Marketing Communication and Advertising?
Special Advertising Campaigns Advertising Principles and Practices.
Consumer Sales Promotion: Sampling and Couponing
Consumer Sales Promotion: Premiums and Other Promotions
