Chapter Thirteen Differentiation, Segmentation and Target Marketing.
1-1 Chapter 1 An Introduction to Consumer Behavior.
©2004 Prentice Hall Publishing Ayers/Collinge, 1/e 1 Chapter 16 “Consumer Behavior”
3-1 Chapter 3 Learning and Memory CONSUMER BEHAVIOR, 9e Michael R. Solomon Dr. Rika Houston CSU-Los Angeles MKT 342: Consumer Behavior.
CHAPTER Day 8 BUS 222. Copyright 2005 Prentice HallCh 1 -2 Agenda Class roll call Questions? Assignment 2 Posted – Due Feb 16 – Marketing Assignment 2.pdf.
Consumer Behavior. INTRODUCTION Consumer behavior is 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating,
Course Objectives Explain What is meant by Consumer Behavior Describe the Types of Consumers Explain Why do Consumers Buy Explain the Importance of Consumer.
Chapter 3 Consumer Behavior. Question: Mary goes to the movies eight times a month and seldom goes to a bar. Tom goes to the movies once a month and goes.
Marketing Dynamics Understanding Consumer Behavior.
1 Chapter 5 Perspectives on Consumer Behavior. 2 Figure 5.1 - A Model of the Communication Process.
Chapter 5 Uncertainty and Consumer Behavior. CHAPTER 5 OUTLINE 5.1 Describing Risk 5.2 Preferences Toward Risk 5.3 Reducing Risk 5.4 The Demand for Risky.
Marketing Research, Segmentation, & Consumer Behavior What more do you need??