Hawkins Bab 2
Li Guat - Thesis[1]
Ch04 06 27 05
Chapter 4 Consumer Behavior, Market Research, and Advertisement.
Mod2
Lec.04_E.Business_1_.ppt
2. the Morphology of Explanation
SUUNTO PROJECT “RAMPING UP SALES” June 2003 Vantaa, Finland IBD team: Marybeth Thomson Carlos Ramirez Youngsuk Ko Shin Hamanaka.
Lecture 2 ref: Chapter 4 Consumer Behavior, Internet Marketing, and Advertising 1 Copyright © 2010 Pearson Education.
Chapter 4 Consumer Behavior, Market Research. Electronic Commerce 2 Learning Objectives 1.Describe the factors that influence consumer behavior online.
Chapter 4 Market Research and Advertisement. Independent (or uncontrollable) variables Intervening or moderating variables INFLUENTI AL Dependent variables.