Kotler05 media
Marketing Consumer Buying Behaviour
marketing notes !st sem
Rate of adoption
cargills
05 Consumer Behavior. 5 - 1 Definitions Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy.
Tauno Kekäle Nitra Slovak Agricultural University November, 2009.
McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Culture, Subcultures, Social Class, Reference Groups and Families, Product, Price,
Chapter 10 Microcultures
