Module 6 pricing products
Chapter Ten Pricing: Understanding and Capturing Customer Value Copyright ©2014 by Pearson Education, Inc. All rights reserved.
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Pricing Products Understanding and Capturing Customer Value (Chapter 10 )Kotler12e BZUPAGES[1]
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Pricing: Understanding and Capturing Customer Value
Chapter 10 11
Chapter 10 - Pricing Products
Principles of Marketing 15e PPT Ch 10
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