Market Segmentation
Hindustan Unilever Ltd.
STP Analysis:- The traditional view of the business process, is not going to work in economies where people face abundant choices. There, the Mass Market.
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Term paper on market segmentation
Glossary of Marketing
1 Chapter 8: Segmenting and Targeting Markets Prepared by David Ferrell, B-books, Ltd. Designed by Eric Brengle, B-books, Ltd. Copyright 2012 by Cengage.
Chapter 7Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by.
M ARKET S EGMENTATION (chapter 6) (3 rd semester).
