Challenges for Corporate Communications in the Digital Age
16-3 (what are the major steps in developing effective communications)
IBM-Managing Brand Equity
Major steps in developing effective communiactions
What’s Happening? Toyota recall and their new publicity campaign: .
Promotions Opportunity Analysis Chapter 4. Promotions Opportunity Analysis Must accomplish two objectives: 1. Determine which promotional objectives exist.
Uncharitable
What’s Happening?
Promotions Opportunity Analysis
