E Marketing Ch9 Differentiation Positioning
Chapter 9 Objectives After reading Chapter 9, you will be able to: Define differentiation and positioning and explain why they are important elements.
©2006 Prentice Hall ELC 310 Day 10. ©2006 Prentice Hall Agenda Questions? Assignment 3 posted Due October 17 @ beginning of class. Assignment 3.doc Quiz.
E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 9: Differentiation and Positioning Strategies ©2009 Pearson Education, Inc. Publishing as Prentice.
Strauss_5e_09.ppt
