Prague 2008
Prague 02.10.2008
MESSAGE DESIGN STRATEGY - Advertising Management
research methods 2
Rājayoga: the Reincarnations of the King of All Yogas.
Theatre and Argument David Hare: Theatre and Storytelling.
Advertising = one of the world’s most profitable businesses The ingredients of successful ads AIDA ATTENTION INTEREST DESIRE ACTION.
Introduction Designing messages that effectively reaches the target audience. Designed to change or shape attitudes. Must be remembered. Should lead to.
Ad Claims. Definition An Ad Claim is the verbal or print part of an ad which makes a claim of superiority.
LAW IN AMERICAN SOCIETY
