13 Marketing Channel Professor Close. LO 1 Explain what a marketing channel is and why intermediaries are needed LO 2 Define the types of channel intermediaries.
Marketing Channel: Supply Chain Management, Retailing and Wholeselling Chapter 12 & 13 Course: Mkt 202 Lecturer: Emran Mohammad.
Chapter 8 Marketing channels and logistics decisions.
Lamb, Hair, McDaniel
Chapter Twelve Marketing Channels Delivering Customer Value.
1Chapter 10 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning Marketing Channels and Supply Chain Management Prepared.
