International Communication 2009 / 2nd place / Goodness of margarine (GOM) campaign led by Rama
Ailawadi, K. L., & Neslin, S. a. (1998). the Effect of Promotion on Consumption- Buying More and Consuming It Faster. Journal of Marketing Research, 390-398.
Food Marketing and Childhood Obesity: The Rudd Center and Robert Wood Johnson Foundation Food Marketing Roundtable Jennifer L. Harris April 5, 2011
