Consumer Attitudes and Behaviors (2008) (c) Stowe Shoemaker, Ph.D. Evaluative judgments--Attitudes Very Bad Very Good Attitudes-- Evaluative judgments.
How To Measure Customer’s Willingness to Pay for Ancillary Products Stowe Shoemaker, PhD University of Houston.
Consumer Attitudes and Behaviors (2008) (c) Stowe Shoemaker, Ph.D. An example of a two-sided message 212.
Consumer Attitudes and Behaviors (2008) (c) Stowe Shoemaker, Ph.D. An Organizational Framework for the Study of Consumer Behavior Consumer Research Market.
