media planning
Chapter 10
Media Plan
Media
Adver & media
Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Media Planning and Decisions. Major Decisions in Advertising.
Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Fourteen Media Planning and Buying Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.
Media Planning Establishing frequency goals for an advertising campaign is a mix of art and science but with a definite bias toward art. –Joseph Ostrow.
