Integrated Marketing Communication
Introducción a las comunicaciones de marketing integradas
Chap001
Chapter01
Ap ch01
Electronic Press Kit
Unit 6 Advertising & Promotion — Text A Introduction to Advertising (I)
1-1 CH 1 An Introduction to Integrated Marketing Communications.
An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
An Introduction to Integrated Marketing Communications (IMC) © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.
An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
