Aaker Biography Online
Chapter 10 Creating Brand Equity
Brand equity
Product and brand management
What is Branding? - A presentation by
DSI - Energy Solutions Provider
Brand creation offensive & defensive competitive advantage
4P Decisions (including Product Decisions)
CH 4CH 4 Signaling and Managing Competition Kent B. Monroe (2007). Pricing: Making Profitable Decisions. 3 rd Edition (Singapore: McGraw-Hill).
Sustainable Management Session 3 Product and Services – critical relationship with BRAND Ansoff matrix for development decisions Colin Love Director MSc.
CHAPTER 6 BUSINESS STRATEGIES. Strategic Planning Strategic Options Global Market-driven Strategies Major Marketing Strategies.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 4: Product Decisions 11. Product and Service Strategies.
