Part 2 Principle: Be True to Thy Brand Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 4-1.
11 Competitive Dynamics 1. Figure 11.1 Hypothetical Market Structure Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 11-2.
MY BRAND, YOUR BRAND, OUR BRAND: THREE KEYS TO MUTUAL VALUE IN SUPERMARKETS Mike Paglia Principal Analyst Alida Destrempe Analyst 21 November 2013 Grocery.
Chapter Questions What is a brand, and how does branding work? How do you develop a unique brand? How do you create a unique position in the market? ©
125 Personal Branding Tips
