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Chapter 6 Motivation and Emotion. Motivation What motivates you? Success? Parents? Friends? Money? Failure?Failure What are you motivated for?
Learning perspectives: Lecture #3 topics start keeping a dream diary! classical conditioning (Pavlov) conditioned emotional responses operant conditioning.
Chapter 4: Buying Behaviour. When you finish this chapter, you should Chapter Objectives 1. Understand the economic- buyer model of buyer behavior. 2.
Chapter 6
