5 Levels of a Product
Setting Product Strategy
Keller SBM3 01
Chapter 1
2. Product & Branding Nov 2008
Chapter 1 Complete
Strategic Brand Management - Keller- chapter 1.pdf
Brand Management, Chapter 1, Kevin Lane Keller
The Marketing Mix To market or sell its product successfully, a business must develop a strategy based on four key elements. MARKETING MIX PRODUCT PROMOTION.
Brand Management why there is a need foe brand management and how it can be managed