7-1 6/13/2014 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 Attitudes and Persuasion CONSUMER BEHAVIOR, 9e Michael R.
Attitudes Chapter 7. 7-2 The Power of Attitudes Attitude: –A lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
7 - 1 Chapter 7 Attitudes By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
