Brand Introduction
Advertising and Commercial Culture Our increasingly sponsored ...
Aspects of Advertising Ubiquitous –Sponsorship: arenas, bowl games, web sites Anonymous –Never know who wrote jingles Symbiotic –Connected to social organizations/campaigns.
Advertising and Commercial Culture. Our increasingly sponsored lives David Foster Wallace’s Infinite Jest College football bowl games:
ADVERTISING: Sales Promotion. Sales Promotion A special incentive to: –Distributors –Salespeople, or –Customers to encourage an immediate sale.
ROSELLA’S NEW LOGO
3 Ways Process Transformation Helps Supply Chains Better Prepare for Disruption