Decision Factors that Influence Spectators Attending Arena Football Games Eddie T. C. Lam, Ph.D. (Department of HPERD, Cleveland State University) Introduction.
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Development of the Spectator Motivation Inventory (SMI) for Professional Sports
Table 2: Zero-Order Correlation Coefficients Between Future Game Attendance and Promotion Variables Television Advertising Giveaways Mini-Pack Ticket Plans.
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