Chapter Four
E Crm
(c) 2000 Michele Bartram, [email protected] Cook up a Bright Future in Customer Relationship Management… by passing the Grandma Test! Michele Bartram.
Chapter 8 Functional Applications All Sections Chapter 7 Organizations & Information Systems Sections Q2 – Q3 (Skip Sections Q1 & Q4)
ICS321 – Management Information Systems Dr. Ken Cosh.
CRM Applications Read Kalakota pp 169-202. What is CRM CRM (Customer Relationship Management) is a long term, customer-centric business strategy whose.
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