10-1 MARKETING MANAGEMENT Managing Personal Communication.
MARKETING PLAN: How to Gauge Marketing Performance 19-1.
Copyright © 2003 Prentice-Hall, Inc. 21-1 Chapter 21 Managing The Sales Force by PowerPoint by Milton M. Pressley University of New Orleans.
19 Managing Personal Communications 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 19-2 What is Direct Marketing? Direct marketing.