Advertising and media spending trends
Advertising Agency
Chap 4,role of ad agency
Crimtan. Why programmatic?
Ad agency
Tim Williams on how North American agencies are transforming their approach to compensation
1 © 2009 South-Western, a part of Cengage Learning Chapter 14 Media Strategy and Planning for Advertising and IBP PPT 14-1.
Direct marketing
BITB -- Key Terms and Tools
Managing the IMC Function MKT 3850 Dr. Don Roy.
Chapter 2: THE PROMOTION INDUSTRY: MARKETERS, AGENCIES, and MEDIA ORGANIZATIONS 2.1.
