Introduction to Managerial Economics
Law Of Demand
How to manage mass communication? by Jay Shah.
Ch17 what steps are required in developing an advertisement program
Overview of Advertising Management: Messages, Media, and Measurement Chapter Nine.
Exam Question on Advertising Elasticity. Advertising Profit Z 0 Return on Advertising Expense is always falling Z = ROAE x Advertising Z = (Z/A) x A.
Marketing Marketing Mix Price. Learning Objectives To be able to analyse different pricing strategies: cost – based, competition – based, market - based.
Marketing Mix
