Chapter 8 power_point_slides
Chapter 8: ADVERTISING:MESSAGESandMEDIA 8.1 The Nature and Scope of Advertising ADVERTISING – A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT COMPREHENSIVE.
17 Advertising and Public Relations Dr. Close "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to.
Chapter 8: ADVERTISING: MESSAGES and MEDIA 8.1
