Languages
Pages
Legal
Explore all categories to find your favorite topic
chapter 2 2-1 The Evolution of Advertising Explains about the Principles of Free-Market Economics, Functions and Effects of Advertising. McGraw-Hill/Irwin Contemporary Advertising,…
1.Chapter chapter9Planning Media Strategy: Finding Links to the Market How communications mediahelp advertisers achieve marketingand advertising objectivesMcGraw-Hill/IrwinContemporary…
1.chapter 11Relationship Building: PublicRelations, Sponsorship, and Corporate Advertising The role of public relations, sponsorships, & corporate advertising in relationship…
1. Chapter chapter 15Using Print MediaHow print advertising enhances the advertiser’s media mixMcGraw-Hill/IrwinContemporary Advertising, 11e Copyright © 2008 by the McGraw-Hill…
1. chapter 12 Creative Strategyand the Creative ProcessThe role of public relations, sponsorships, and corporate advertisingin relationship marketing and IMCMcGraw-Hill/IrwinContemporary…
1. Chapter chapter 13 Creative Execution: Art and Copy The role of art and copy in print, radio, and TV advertisingMcGraw-Hill/IrwinContemporary Advertising, 11e Copyright…
1. Chapter chapter8 Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMCDescribes the process of marketingand advertising planningMcGraw-Hill/IrwinContemporary…
1. Chapter 1:Customer-DrivenStrategic MarketingPride/FerrellFoundations of MarketingFourth EditionPrepared by Milton PressleyUniversity of New Orleans© 2011 Cengage Learning.…
1. Chapter chapter 16 Using Electronic Media: Television and Radio Factors to evaluate when considering the use of radio and television in the creative mixMcGraw-Hill/IrwinContemporary…
1. Chapter chapter 10Relationship Building: Direct Marketing, Personal Selling, & Sales PromotionThe importance of relationshipmarketing and how to integrate marketing…
1. Chapter chapter5 Marketing & ConsumerBehavior: The Foundations of AdvertisingThe marketing process and the role ofadvertising and other marketing communications toolsMcGraw-Hill/IrwinContemporary…
1. Chapter chapter7Research: Gathering Information for AdvertisingPlanningHow advertisers gain information about the marketplace and apply their findingsMcGraw-Hill/IrwinContemporary…
1. Chapterchapter 17Using Digital InteractiveMedia and Direct MailFactors advertisers weigh when considering digital interactive media and direct mailMcGraw-Hill/IrwinContemporary…
1. chapter2The Evolution of Advertising Explains about the Principles of Free-Market Economics, Functions andEffects of Advertising.McGraw-Hill/IrwinContemporary Advertising,…
1. [Cover image here] 2. Chapter chapter6 Market Segmentation and the Marketing Mix: Determinantsof Advertising StrategyHow marketers use behavioralcharacteristics to cluster…
1. Chapter chapter 18 Using Out-of-Home, Exhibitive, and Supplementary Media Factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary…
1. Chapter chapter 14Producing Ads for Print, Electronic, and Digital Media Overview of how ads andcommercials are produced for print, electronic, & digital mediaMcGraw-Hill/IrwinContemporary…
1. chapter 1 What is Advertising Today? Introduction to the profession, communication, types of advertising, marketing, and IMCMcGraw-Hill/IrwinContemporary Advertising,…
1. Chapter chapter 3 Economic, Social, and Regulatory Aspects of Advertising Identifies and explains economic, social, ethical, and legal issues advertisers must considerMcGraw-Hill/IrwinContemporary…
1. Chapter chapter 4 The Scope of Advertising: From Local to Global Introduces the people and groups who work in advertisingMcGraw-Hill/IrwinContemporary Advertising, 11e…