1. PR CAMPAIGN 2. Context Real cases of “the ugly Vietnamese” Negative feedback from both foreigners & Vietnamese The youth is losing their sense of pride…
1. NẰM TRONG CHIẾC LƯỢC TỔNG THÊ DÀI HƠI “CHẤT - DI SẢN GIỮA ĐỜI THƯỜNG” CỦA THƯƠNG HIỆU VINACAFE CHIẾN DỊCH TRUYỀN THÔNG “TIẾNG…
1. PR CAMPAIGN 2. Context Real cases of “the ugly Vietnamese” Negative feedback from both foreigners & Vietnamese The youth is losing their sense of pride…
1. Phan Trung Hiếu Đỗ Xuân Khang 2. CAMPAIGN 3. Context Why is that? - Bad images of Vietnam -70% of 90,000 young Vietnamese agree with the negative outlook of Vietnam.…
1. Chiến dịch cải thiệnVấn đề DINH DƯỠNG của trẻ em Việt NamSTORM 2. Bối cảnh – Mục tiêuOBJECTIVES Marketing objective Củng cố giá trị…
1. CHIẾN DỊCH ĐƯA NGƯỜI ĐỒNG TÍNH VỀ VỚI GIA ĐÌNH 02/11/2013Team STORM 2. DNA thương hiệu báo Tuổi Trẻ Sự khác biệt (Distinctiveness)Nêu…
1.Phan Trung Hiếu Đỗ Xuân Khang 2. CAMPAIGN 3. Context Why is that? - Bad images of Vietnam -70% of 90,000 young Vietnamese agree with the negative outlook of Vietnam.…
1. Analyzing Context 70% young people agree with negative feedback of foreigners about Vietnam 23% young people fell uncomfortable to introduce themselves as Vietnamese…
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1. CHIẾN DỊCH ĐƯA NGƯỜI ĐỒNG TÍNH VỀ VỚI GIA ĐÌNH 02/11/2013 Team STORM 2. DNA thương hiệu báo Tuổi Trẻ Sự khác biệt (Distinctiveness)…
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