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Vietnam 50 2016 The Brand Finance Top 50 Vietnam Brands Report 2016 on Vietnam’s intangible assets and brands Brand Finance Vietnam 50 September 2016 2. Contents David’s…

1. DOVEJewel Relaunch 2005 2. Hair Hazard ZonesFocus on key areas where Vietnamese women are prone to get dry ordamaged hair– Outdoors under the sun– At sport while swimming–…

Trade Marketing Pasport to Anh Nguyễn Hoàng Khang Senior Channel Activation Manager Coca-Cola Vietnam Câu hỏi 1: “Có bao nhiêu cửa hàng tạp hóa, điểm bán…

PR ARTICLES / BRANDED CONTENT M A R K E T I N G T O M A R K E T E R S LOẠ I B À I M Ô TẢ LỢ I Í C H ĐƠN G I Á G H I C H Ú B À I V IẾT Q UẢN G C ÁO Press…

The perception of Italian Brands in Vietnam:The perception of Italian Brands in Vietnam: A survey on country of origin effect and linguistic impact of Italian sounding brand

1. A STUDY OF TRUST FORDOMESTIC BRANDS Le Xuan Truc 2. WHAT? - Definitions and theoriesWHY? - Culture, perception, domestic brandWHO? - A portrait of Vietnamese consumer…

2008 2008 vs vs 20092009 !! Half year 2008 Half year 2008 vs vs half year 2009half year 2009 !! WealthWealth !! Inflation / ConsumptionInflation / Consumption !! Consumer…

Football Sponsoring & Advertising a express entrance to Vietnam market Vietnam Football sponsoring & advertising DOMESTIC LEAGUE • Early 1990s: The very first advertising…

1. :ll*'_ :AIR r?hựì “ Micrasoŕt l t “Dm i Ink g Virlnũm " . ., ,`.t› x V k _E I ,ẨẠỸT…

1. YOUNGMARKETERSEMPOWER THE NEXT MARKETING GENERATION 2. Chúng ta vẫn nói rất nhiều vềtăng vị…

1. LATIN AMERICAArgentina Brazil Chile Colombia Mexico Brand Value Brand Brand ValueBrand # Brand# Brand (US$ Mil.)Contribution Index(US$ Mil.) Contribution Index 1 1Energy…

FROM VIETNAM TO THE WORLD CAN VIET BRANDS MAKE IT? Phi Nguyen August 2014 CONTENT THE INFLATED VIEW THE HARD TRUTH REALITY THE WAY FORWARD? THE INFLATED VIEW…

FROM VIETNAM TO THE WORLD CAN VIET BRANDS MAKE IT? Phi Nguyen August 2014 CONTENT THE INFLATED VIEW THE HARD TRUTH REALITY THE WAY FORWARD? THE INFLATED VIEW…

A snapshot of wine trade trends The wine market is pretty stagnant, with value up 3% to £5.3 billion and volumes down 2% to 97.9 million cases, according to the latest Nielsen…

Malaysia’s Performance on Intangible Assets How Hard do Malaysian Companies Work at their Brands? 08.08.2008 The Brand Finance Report on Malaysia’s Intangible Assets…

1. August 2010 Top 50 Marci Romanesti Puternice 2. Despre cultura romana * Romanii formează o cultura vulnerabila, in permanenta expusa la manifestări ale insecurității…

1. SƠ LƯỢC KẾT QUẢ KHẢO SÁT CHI TIẾT NGÀNH HÀNG NỘI NGOẠI THẤT DỰ ÁN KHẢO SÁT THƯƠNG HIỆU NỔI TIẾNG TẠI VIỆT NAM NĂM 2010 2. MỤC…

SECTION 03 BRANDZ™ TOP 50 MOST VALUABLE INDONESIAN BRANDS 2015 74 BrandZ™ Top 50 Most Valuable Indonesian Brands 2015 Brand Brand Value US$ Mil Brand Contribution 1 9918…